Monday

Strange Google Placement - How to Rank in Local Business?

Hey,

I understand what is needed for a site to rank well organically and I also know how much money PPC can cost to get high rankings in the sponsored results.

But my question is; does anyone know how to get your site to rank number well in the local business results section?

I created local business ads in Google, but that seems like it just shows your PPC ads in the Google local business directory. I see sites that I work on ranking well in the local business section in some towns, but I could never understand what steps I actually have to take to get sites to rank in the local business results at the top of the page.


What brought this question to mind is I was checking out the Google Analytics keyword performance reports and noticed I was getting traffic for "land and home san diego". How the heck did this happen???????????

Image of Google Local Business Result Ranking


As long as the site stays there, I will off-page optimize the San Diego Resources page of LLL Christian Preschool or create a local real estate content page within the site that could actually become a great resource for parents moving to San Diego looking for preschools and other San Diego city info.