I'm an SEO, but I recently got offered a job to rebuild a site for my client Miller's Carpet Care. I'm not a designer, nor do I fully understand HTML & CSS. But Bill was my SEO client and everyone knows content is key to great search engine rankings.
My job is to place Miller's Carpet Care on the top of Google for various keyword queries, such as "carpet care riverside". "san diego carpet care", "carpet cleaning san bernardino". This was my chance to build a very SEO friendly website.
I made sure I mentioned all the words through out the Title, Tags, Description & Content. Then I made sure every page had links pointing back to the home page with the keywords in the anchor text. Then I gave all the other pages some love by getting every other page to link to them with that page's keywords in those links.
By making sure your keywords are throughout the page, each page is getting a link with the keywords back to them & no broken links are in your domain, your site is ready for offpage optimization.
Just doing this got Miller's Website to the top 30 of anything relating to carpet in southern california.
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